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Graphic Guidelines

Girl Scouts has both iconic colors and shapes that identify the organization. All of us who communicate about Girl Scouts play a role in protecting the brand identity and in using it to spread the word about Girl Scouting! Here are some guidelines to use in communicating about Girl Scouts:

Brand Checklist

If you’re making your own flyer, form, or another piece of Girl Scout material, follow this easy checklist to make sure it matches our Girl Scout brand:

  1. Three colors: All Girl Scouts materials should use three main colors: black, white and Girl Scout green! You can tell if it's Girl Scout green by the hex number (#00b451), rgb number (r0 g180 b81), or PMS number (354).
  2. Servicemark: Is our servicemark in the top left-hand corner of your document? If so, great! If not, please add it.
  3. Trefoil: Do not put anything inside the trefoil or alter the color or shape
  4. Full Name: Instead of shortening our organization's name to GSSI, please use our full name—Girl Scouts of Southwest Indiana. This helps people recognize our organization and limits confusion.
  5. Font: Please use Georgia for all your Girl Scout communications.
  6. Intellectual Property: Do not use a community partner or other organization's logo in a design without permission from the organization.
  7. Council Approval: Please send all communication designs to your troop support contact for council approval before sharing. 

Image Safety Guidelines: In order to keep girls safe, it's important to know whether or not you have permission to use images of our Girl Scouts! Most currently registered Girl Scouts and girls who have registered for staff-led Girl Scout events give permission to use images taken at Girl Scout activities to promote Girl Scouting. However, an Image Release Consent form is needed for images of non-Girl Scouts taken at events.

Brand Assets You Can Download and Use

Download the GSSI servicemarks and Trefoil here.
Please remember to follow all guidelines outlined below when using the servicemark and trefoil.

Merchandise, Design, and Language Guidelines

1. When do I need to use a licensed vendor for merchandise?

Product Sale Regional Licensed Vendors must be used when merchandise is:

a.  for resale

b.  to be given away at fee-based events or activities, including camp.

All promotional and marketing materials, products, and designs—both in print and online—must be GSUSA approved.

2. When can I use a non-licensed vendor for merchandise?

Non-licensed vendors may be used when merchandise is

a. not for resale

b. not involving fee-based activities, including camp

c. for internal/staff needs, recruitment, promotions, program materials, gifts, awards, or recognitions. 

d. for troop/group/service units and purchased with group funds and given to every member at no cost.

Councils are responsible for providing one-time-only approvals for these products and ensuring that product graphic guidelines are followed:

a. choosing safe and appropriate products, designs, and themes

b. adhering to branding specifications

c. customization needed for councils, volunteers, troops/groups, service units, and members (council name, council initials, city, or state and may also include specific troop or service unit identification)

d. ensuring quality workmanship

e. confirming compliance with governmental regulations (e.g., CPSIA testing requirements).

3. How do I use council logo ("servicemark")?
  • The council servicemark should appear on every flier, letter, or product that communicates about Girl Scouts.
  • It must appear in the upper left-hand corner of a document.
  • Margin and/or clearance area around the service mark is determined by the height of the trefoil in the service mark itself.

Never change the configuration of the Girl Scout or council logo by cropping, reshaping, or resizing without maintaining the original aspect ratio. (Don't squeeze or stretch it.)

4. Which font should I use?
  • Always use Georgia as the font on all Girl Scout communications/fliers/products.
5. What about colors?
  • Green, black and white should always be used as the predominant colors.
  • Girl Scout green is:
    • RGB: 0/180/81    
    • Hex (web): 00b451
    • CMYK: 95/0/100/0
6. What is the correct way to talk to/write about Girl Scouts?
  • Always use “Girl Scouts”—never “Scouts.”
  • Begin each level of Girl Scouts with “Girl Scout”-i.e., Girl Scout Daisy, Girl Scout Brownie, etc.
  • Girl Scouts as an organization, is always singular, i.e., “Girl Scouts is the leading expert on girls’ healthy development.”
  • In talking about Girl Scout members, you can use a plural, i.e., “Girl Scouts in Daviess County are selling cookies….” 
  • When referring to parents or guardians, always use the phrase "parent/guardian"